We are a product development studio of thinkers, designers, engineers and business innovators based in Soho, London.
Our focus is
Rapid Breakthrough Product Development means getting to the point fast, making things tangible, and helping our clients launch great products and services that make a difference you can measure. Our engagements with clients are designed to get our clients to a solution quickly, producing a complete and holistic story enabling stakeholders to make decisions.
The principles of working fast, structured and lean are what really matters to us though, so team culture and interaction are fundamental to success. We look to bond “one product team” that will move mountains together. Our approaches are geared to making sure things get done, iterate naturally, and deliver the outcomes we set together.
We assemble the right team to solve the problem in hand, a mix of ‘Thinkers’, ‘Designers’ and ‘Builders’.
- Embrace the unknown
- Question what is comfortable
- Cut through the BS
- What's the positive outcome?
- Be brave
- Design for inclusion
- Get to the point
- Compromise less
- Consider impact
- Never give up
- Ok isn't good enough
- Learn from mistakes
By using proven methods and techniques around design thinking, our award-winning team is passionate, diverse and collaborative. Driven by a desire to disrupt, they thrive on ambiguity, learning through exploration, and on real world innovation that impacts millions of people across the globe, every single day.
the right questions
By immersing ourselves in your business, we’ll dig beneath the surface to find out what the business wants and your customers truly need. By talking directly to your stakeholders and customers, and by asking the right questions, we’ll gather insights that will help guide our thought process and help form the best decisions.
By bringing all the research & insight together, we’ll usually create collaborative workshops with you and your key members from the business. We also love to include your customers if possible, this is where the gold lies. Together we’ll create hypotheses to steer our design decisions and test our assumptions. We’ll shortlist the best ideas based on technical feasibility, time, cost and customer benefit and create a roadmap to move forward with.
We’ll synthesise the outcomes of early thinking and recommendations and explore the shortlist of ideas. This can take on many forms, both in fidelity and approach depending on what you want to achieve and invest – from clickable prototypes, sketches, or short vision movies, we’ll work with you to give you what you need to get you to the next decision gate with your stakeholders or investors.
the business case
Once we’ve got a solution that hits the spot, we’ll bring the business case together for your investor’s piece of mind and to help you move it to the next stage of development. The business case includes a clear route to market, target customer segments, the unique value proposition as well as KPI’s and potential revenue streams. We’ll also put prototypes in front of your customers to test the concept.
to MVP build & launch
Depending on the decision a number of outcomes can be selected –
- 'no go' - means don't waste any more time or budget. If the vision is intact we'll help you to pivot.
- 'go' – we'll set-up a backlog and plan the sprints, transitioning smoothly into the MVP build to launch your baby into the world.
- 'repeat' – whether you've launched in market or need to evaluate an early test, we'll review the outcomes, outputs and inputs, to develop new test hypotheses and refine the MVP concept and business case further.
If you like getting to the point quickly too, then get in touch, we’d love to work with you.Contact us